Free Tool • Used Worldwide • Instant Results
MarkupCalculator
Work out your selling price from cost price and desired markup percentage.
Markup Calculator
Work out your selling price from cost price and desired markup %.
Selling Price
$100.00
Breakdown
Markup vs margin: markup is profit as a % of cost; margin is profit as a % of selling price. The two numbers are never equal (except at 0%) — this is one of the most common pricing mistakes small businesses make.
Need help with business accounting, GST invoicing and pricing compliance?
Rajput Lalit & Associates handles GST, income tax, accounting and business compliance for individuals and businesses across India. The first consultation is free.
More Free Tools
This is one of our free online calculators used by people worldwide. See the full set — percentage, age, BMI, interest, discount and tip calculators, unit converters, plus India Income Tax, GST, HRA, EMI and SIP calculators — on our Free Tools page.
Need help with tax or compliance too?
We handle GST, income tax and accounting for individuals and businesses across India. The first consultation is free.
Book a Free ConsultationFrequently Asked Questions
How do I calculate selling price from cost and markup %?
Selling price = cost x (1 + markup% / 100). For example, a $80 cost with a 25% markup = $80 x 1.25 = $100 selling price.
What's the difference between markup and margin?
Markup is profit as a percentage of cost price; margin is profit as a percentage of selling price. A 25% markup on $80 cost gives a $100 selling price, but that's only a 20% profit margin — the two numbers are never equal above 0%.
Why does my margin % look lower than my markup %?
Because margin is calculated on the larger number (selling price) while markup is calculated on the smaller number (cost price) — the same dollar profit is always a smaller percentage of a bigger base.
Can I use this for services, not just products?
Yes — the same maths applies whether "cost" is your cost of goods, or your cost of delivering a service (time, materials, overheads).
Is this calculator free to use?
Yes, completely free with no sign-up or limits, and it works in any currency.
Get in Touch
Contact Us
Have a question about GST, Income Tax, Accounting or Business Compliance? Contact us for professional assistance.
Contact Information
Professional SupportWhen You Need It
Reach us by phone, WhatsApp, email or visit our office for professional tax, accounting and compliance assistance.
info@rajputlalitassociates.in
Office Address
1805, Sector-9,
Ambala City, Haryana - 134003
Office Hours
Monday – Friday: 10:00 AM – 6:00 PM
Saturday & Sunday: Closed
Send a Message
How Can We Help You?
Fill in the form below and share your query with us.